Site Management Questionnaire – Part 4 | Class Assignment

SEO & Site Management








Electronic mailing list

An electronic mailing list is a special usage of email that allows for widespread distribution of information to many Internet users. It is similar to a traditional mailing list — a list of names and addresses — as might be kept by an organization for sending publications to its members or customers, but typically refers to four things — a list of email addresses, the people (“subscribers”) receiving mail at those addresses, the publications (email messages) sent to those addresses, and a reflector, which is a single email address that, when designated as the recipient of a message, will send a copy of that message to all of the subscribers.

How automated electronic mailing lists work

Electronic mailing lists are usually fully or partially automated through the use of special mailing list software and a reflector address that are set up on a server capable of receiving email. Incoming messages sent to the reflector address are processed by the software, and, depending on their content, are acted upon internally (in the case of messages containing commands directed at the software itself) or are distributed to all email addresses subscribed to the mailing list. Depending on the software, additional addresses may be set up for the purpose of sending commands.

Many electronic mailing list servers have a special email address in which subscribers (or those that want to be subscribers) can send commands to the server to perform such tasks as subscribing and unsubscribing, temporarily halting the sending of messages to them, or changing available preferences. The common format for sending these commands is to send an email that contains simply the command followed by the name of the electronic mailing list the command pertains to. Examples: subscribe anylist or subscribe anylist John Doe. Some list servers also allow people to subscribe, unsubscribe, change preferences, etc. via a website.

Electronic mailing list servers can be set to forward messages to subscribers of a particular mailing list either individually as they are received by the list server or in digest form in which all messages received on a particular day by the list server are combined into one email that is sent once per day to subscribers. Some mailing lists allow individual subscribers to decide how they prefer to receive messages from the list server (individual or digest).

Content Management System (CMS)

content management system (CMS) is a computer system that allows publishing, editing, and modifying content as well as site maintenance from a central page. It provides a collection of procedures used to manage workflow in a collaborative environment. These procedures can be manual or computer-based.

Main features

The core features of Content Management Systems vary widely from system to system; many simpler systems showcase only a handful of features, while others, notably enterprise systems, are much more complex and powerful.

  • Allow for a large number of people to share and contribute to stored data;
  • Control access to data based on user role (i.e., define information users or user groups can view, edit, publish, etc.);
  • Facilitate storage and retrieval of data;
  • Control data validity and compliance;
  • Reduce duplicate inputs;
  • Simplify report writing;
  • Improve communication among users.
  • Define data as almost anything: documents, movies, texts, pictures, phone numbers, articles etc.

Data types and usage

In a CMS, data can be defined as nearly anything: documents, movies, text, pictures, phone numbers, scientific data, and so forth. CMSs are frequently used for storing, controlling, revising, semantically enriching, and publishing documentation. Serving as a central repository, the CMS increases the version level of new updates to an already existing file.

Web Content Management System

A web content management system (web CMS) is a bundled or stand-alone application used to create, manage, store, and deploy content on Web pages. Web content includes text and embedded graphics, photos, video, audio, and code (e.g., for applications) that renders other content or interacts with the user. A web CMS may also catalog or index content, select or assemble content at runtime, or deliver content to specific visitors in a personalized way, such as in different languages.

What is Mobify?

Mobify is a mobile technology platform that converts existing websites and e-commerce websites into a version optimized for mobile phones and tablet computers.


Site Management Questionnaire – Part 3 | Class Assignment

SEO & Site Management

How does Google Analytics work?

Google Analytics uses a first-party cookie and JavaScript code to collect information about visitors and to track your advertising campaign data. Google Analytics anonymously tracks how visitors interact with a website, including where they came from, what they did on a site, and whether they completed any of the site’s conversion goals. Analytics also keeps track of your e-commerce data, and combines this with campaign and conversion information to provide insight into the performance of your advertising campaigns.

All of this information is presented in an easy-to-read, yet thorough manner, through intuitive, visual reports. Google Analytics won’t affect the performance or the appearance of your website and there are no extra files to host on your website.

With information from Google Analytics, you will be able to drive traffic more efficiently to your site, and convert that traffic more effectively.

Google Analytics Installation Guide

The Google Analytics Installation Guide is intended to allow you to quickly set up and configure a successful set of reports for a profile. If you need more detailed information on any topic, please search our Help Center.

Step 1 – Create a Google Analytics account
Step 2 – Configure your profile
Step 3 – Edit the tracking code for custom website setups
Step 4 – Add the tracking code to your pages
Step 5 – Link with your AdWords account
Step 6 – Create goals and funnels
Step 7 – Tag your advertising campaigns
Step 8 – Creating Filters
Step 9 – Grant access to other users
Step 10 – Enable e-commerce transaction tracking

Research and briefly describe what WHOIS is.

WHOIS (pronounced as the phrase who is) is a query and response protocol that is widely used for querying databases that store the registered users or assignees of an Internet resource, such as a domain name, an IP address block, or an autonomous system, but is also used for a wider range of other information. The protocol stores and delivers database content in a human-readable format.

How does Google Custom Search Engine work and what benefits can bring to your site?

Google Custom Search enables you to create a search engine for your website, your blog, or a collection of websites. You can configure your search engine to search both web pages and images. You can fine-tune the ranking, customize the look and feel of the search results, and invite your friends or trusted users to help you build your custom search engine. You can even make money from your search engine by using your Google AdSense account.

You can create a search engine that searches only the contents of your website, or you can create one that focuses on a particular topic. You can use your expertise about a subject to tell Custom Search which websites to search, prioritize, or ignore. Because you know your users well, you can tailor the search engine to their interests. For example, when an avid cyclist searches for “wheel” on Google search, she will have to sift through hundreds of results on automobile tires, steering wheels, or Buddhist wheels. This is because Google search cannot tell that the intended context is “wheels for bicycles.” A custom search engine for bicycles, on the other hand, would search only pre-selected websites on bicycles and give relevant results to the cyclist.

Site Management Questionnaire – Part 2 | Class Assignment

SEO & Site Management









How to Point Your Domain Name to Third Party Web Hosting Server

You already registered a domain name with company A but just bought or going to buy a web hosting service from company B. But you don’t want to incur extra cost by transferring your domain name from company A to company B. So, what you can do to save cost but yet still get to connect your domain name (any kind of extension including to the web host is to change DNS (domain name servers), or what most people called “pointing domain name to web space”.

Don’t worry, this is no difficult task, even an 8-year-old can do, so long as you follow the simple steps below.

Step 1 — Get the Domain Name Servers (DNS)

Let’s say you got your domain name registered with Company A, and you had just purchased a third party web hosting service package (including web space, of course) from Company B.

Now, to point your domain name from Company A to Company B’s server, you must first get to know the name servers of Company B which usually look something like this:

Domain name servers (DNS) in pair

Name servers typically come in pairs in case there is a failure with one of them. As such, most hosting systems require you to enter at least 2 name servers as a safety measure. You can easily find this DNS pair in your web hosting account. If not, you can check with Company B’s customer support via email, phone or live chat (if any).

Step 2 — Change Your Domain Name Server (DNS) Setting

Once you grab hold of that DNS data (of Company B), next, log into your domain account residing in Company A and then access the domain control panel to edit the name servers in there.

Let’s say you have 2 registered domain names in Company A, and is what you would want it to point to the new web space (in this example, Company B’s web server), then just select to modify its name servers.

You might see more than 2 fields for nameservers in your domain control panel. Theoretically, the more name servers you enter, the more safety nets your site has, but entering the first two mandatory nameservers are more than enough to protect your site against unexpected server failure.

After entering the 1st and 2nd name servers, save the settings. That’s it. DNS change done.

Changes to the DNS setting may take an average of up to 48 hours to propagate and become effective. If your domain name has not settled down on the new webspace after 2 days, quickly contact your new hosting company about it.

What If You Want to Point 2 or More Domain Names to the Same Website?

Let’s say you want 2 domain names to direct your online visitors to the same website, now in this scenario, you need not edit the name servers for all 2 domain names. You only need to do for one domain name which is the primary name for your website. As for the other domain name, all you need to do is just set a 301 or 302 redirection and forward it to that primary domain name.

For example, you have set the DNS for to point to your website. Then you have which you also want to point to the same website. Go to your domain control panel for and set it to forward to Done.

If you wish to temporarily forward to until you have come up with a great idea on what kind of website you should build for, then set the [Redirect type] to “302 Moved Temporarily”.


Site Management Questionnaire – Part 1 | Class Assignment

SEO & Site Management








Please research and define following terms:

a. IP Address : An Internet Protocol address (IP address) is a numerical label assigned to each device (e.g., computer, printer) participating in a computer network that uses the Internet Protocol for communication. An IP address serves two principal functions: host or network interface identification and location addressing. Its role has been characterized as follows: “A name indicates what we seek. An address indicates where it is. A route indicates how to get there.

b. Shared web hosting service : A shared web hosting service or virtual hosting service or derive host refers to a web hosting service where many websites reside on one web server connected to the Internet. Each site “sits” on its own partition, or section/place on the server, to keep it separate from other sites. This is generally the most economical option for hosting, as many people share the overall cost of server maintenance.

c. Dedicated hosting service : A dedicated hosting service, dedicated server, or managed hosting service is a type of Internet hosting in which the client leases an entire server not shared with anyone. This is more flexible than shared hosting, as organizations have full control over the server(s), including choice of operating system, hardware, etc. Server administration can usually be provided by the hosting company as an add-on service.

d. Managed hosting service : See dedicated hosting service.

e. Domain : A domain name is an identification string that defines a realm of administrative autonomy, authority, or control on the Internet. Domain names are formed by the rules and procedures of the Domain Name System (DNS).

f. Sub-domain : The Domain Name System (DNS) has a tree structure or hierarchy, with each node on the tree being a domain name. A subdomain is a domain that is part of a larger domain, the only domain that is not also a subdomain is the root domain.[1] For example, and are subdomains of the domain, which in turn is a subdomain of the com top-level domain (TLD).

g. Domain pointers : Domain pointers allow you to point multiple domain names to a single Web site. For example: If your domain is and you also have, by using a domain pointer, you can have directed to

h. Domain parkings : Domain parking is the registration of an Internet domain name without using it for services such as e-mail or a website i.e without placing any content on the domain. This may be done to reserve the domain name for future development, to protect against the possibility of cybersquatting, or to engage in cybersquatting. Since the domain name registrar will have set name servers for the domain, the registrar or resellerpotentially has use of the domain rather than the final registrant.

i. DSN (Domain Name system) : The Domain Name System (DNS) is a hierarchical distributed naming system for computers, services, or any resource connected to the Internet or a private network. It associates various information with domain names assigned to each of the participating entities.

j. Private Domain Registration : Domain privacy is a service offered by a number of domain name registrars. A user buys privacy from the company, who in turn replaces the user’s info in the WHOIS with the info of a forwarding service (for email and sometimes postal mail, done by a proxy server) such as “Domains by Proxy, Inc.” or eNom’s “ID Protect”.

k. Domain Locking : REGISTRAR-LOCK is a status code that can be set on an Internet domain name by the sponsoring registrar of the domain name. This is usually done in order to prevent unauthorized, unwanted or accidental changes to the domain name.

l. Domain Forwarding : Domain redirection or domain forwarding is when all pages in a URL domain are redirected to a different domain, as when and are automatically redirected to

m. Disk Space : The term “disk space” is an amount of computer storage space on random-access memory devices, such as on a hard drive, floppy or USB flash drive

n. Site Admin Control Panel : The SiteAdmin Control Panel will allow you to manage and monitor your site 24 x 7 x 365 through a web browser.

o. FTP: File Transfer Protocol (FTP) is a standard network protocol used to transfer files from one host to another host over a TCP-based network, such as the Internet. It is often used to upload web pages and other documents from a private development machine to a public web-hosting server.

p. FTP Accounts : An essential part of the website setup process is publishing it online, which includes uploading its files to a host server where the website is planned to be located. Since in most cases this includes the transfer of many files at a time, utilizing a dedicated FTP program is the quickest and easiest way to do that. In order for the users to be able to connect to the respective hostserver through an FTP client, they need to have rights to access that server. These authorization access rights are assigned to users by their hosting providers in the form of FTP accounts.

q. POP e-mail address : In computing, the Post Office Protocol (POP) is an application-layer Internet standard protocol used by local e-mail clients to retrieve e-mail from a remote server over a TCP/IP connection.[1]POP and IMAP (Internet Message Access Protocol) are the two most prevalent Internet standard protocols for e-mail retrieval

r. SMTP e-mail access : Simple Mail Transfer Protocol (SMTP) is an Internet standard for electronic mail (e-mail) transmission across Internet Protocol (IP) networks.

s. SSL : Transport Layer Security (TLS) and its predecessor, Secure Sockets Layer (SSL), are cryptographic protocols that provide communication security over the Internet.[1] TLS and SSL encrypt the segments of network connections at the Transport Layer, using asymmetric cryptography for key exchange, symmetric encryption for privacy, and message authentication codes for message integrity.

t. RAW logs : raw logs are plain text files containing information about visitors and activity on your site. They are useful in generating web stats for your website

u. Site statistics : Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage

v. CGI Bin : The Common Gateway Interface (CGI) is a standard method for web server software to delegate the generation of web pages to executable files. Such files are known as CGI scripts; they are programs, often stand-alone applications, usually written in a scripting language.

w. PHP : PHP is a general-purpose server-side scripting language originally designed for Web development to produce dynamic Web pages. It is one of the first developed server-side scripting languages to be embedded into an HTML source document, rather than calling an external file to process data.

x. Perl : Perl is a high-level, general-purpose, interpreted, dynamic programming language.

y. My SQL :  is the world’s most used relational database management system (RDBMS)that runs as a server providing multi-user access to a number of databases.

z. Python : Python is a general-purpose, high-level programming language whose design philosophy emphasizes code readability. Python claims to combine “remarkable power with very clear syntax”, and its standard library is large and comprehensive.