Site Management Questionnaire – Part 3 | Class Assignment

SEO & Site Management

How does Google Analytics work?

Google Analytics uses a first-party cookie and JavaScript code to collect information about visitors and to track your advertising campaign data. Google Analytics anonymously tracks how visitors interact with a website, including where they came from, what they did on a site, and whether they completed any of the site’s conversion goals. Analytics also keeps track of your e-commerce data, and combines this with campaign and conversion information to provide insight into the performance of your advertising campaigns.

All of this information is presented in an easy-to-read, yet thorough manner, through intuitive, visual reports. Google Analytics won’t affect the performance or the appearance of your website and there are no extra files to host on your website.

With information from Google Analytics, you will be able to drive traffic more efficiently to your site, and convert that traffic more effectively.

Google Analytics Installation Guide

The Google Analytics Installation Guide is intended to allow you to quickly set up and configure a successful set of reports for a profile. If you need more detailed information on any topic, please search our Help Center.

Step 1 – Create a Google Analytics account
Step 2 – Configure your profile
Step 3 – Edit the tracking code for custom website setups
Step 4 – Add the tracking code to your pages
Step 5 – Link with your AdWords account
Step 6 – Create goals and funnels
Step 7 – Tag your advertising campaigns
Step 8 – Creating Filters
Step 9 – Grant access to other users
Step 10 – Enable e-commerce transaction tracking

Research and briefly describe what WHOIS is.

WHOIS (pronounced as the phrase who is) is a query and response protocol that is widely used for querying databases that store the registered users or assignees of an Internet resource, such as a domain name, an IP address block, or an autonomous system, but is also used for a wider range of other information. The protocol stores and delivers database content in a human-readable format.

How does Google Custom Search Engine work and what benefits can bring to your site?

Google Custom Search enables you to create a search engine for your website, your blog, or a collection of websites. You can configure your search engine to search both web pages and images. You can fine-tune the ranking, customize the look and feel of the search results, and invite your friends or trusted users to help you build your custom search engine. You can even make money from your search engine by using your Google AdSense account.

You can create a search engine that searches only the contents of your website, or you can create one that focuses on a particular topic. You can use your expertise about a subject to tell Custom Search which websites to search, prioritize, or ignore. Because you know your users well, you can tailor the search engine to their interests. For example, when an avid cyclist searches for “wheel” on Google search, she will have to sift through hundreds of results on automobile tires, steering wheels, or Buddhist wheels. This is because Google search cannot tell that the intended context is “wheels for bicycles.” A custom search engine for bicycles, on the other hand, would search only pre-selected websites on bicycles and give relevant results to the cyclist.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s